Having operating bars in Soho and the West End for 15 years, Michael stumbled into the world of beer procurement for many of the West End’s venues just as Britain’s craft beer movement was beginning to stretch its legs. That operational and commercial experience lit a desire to create a brewpub in Soho.
In 2019 commercial brewing began, piggy-backing in a high-spec brewery alongside a number of other well known craft brewers.25,000 pints of test brews, some swearing and many trials in West End bars brought SOHO Lager to life in November 2019.
Now, Soho Brewing uses 100% Noble aroma hops to create a balanced, flavoursome, quaffable premium lager, sticking to Germany’s ‘Reinheitsgebot’ purity principles of 1516, using only hops, malted barley, water and yeast. Noble aroma hops are prized for their soft bitterness, increased hop oils and complex aromatics. The low alpha acids of these hops allow them to shine in harmony with the malts for a delicious, smooth mouthfeel. They are brewed slowly in small batches and never pasteurise, keeping all of those lovely flavours.