Vieve

More than a few eyebrows were raised when we said we wanted to slip 20g of protein into a water drink. ‘You do know…’ Yes, yes. We knew about the bad taste of protein. But it’s such good stuff, there just had to be a way to make it work.

It didn’t happen overnight or over a few nights. Took 2 years.

We trialled all kinds of flavour combos. Some we thought would be delicious didn’t turn out that way. But a quality quartet emerged which we really, really like. Hope you do too: Strawberry & Rhubarb, Citrus & Apple, Watermelon, Orange & Mango and Peach & Raspberry.

5 Packs = 1 Tree | Our 1% Pledge

At Vieve, since we started as a business back in 2018 we have always donated close to 1% of our sales to charity. This is no small feat given our small (and ever-declining!) profit margins as a start-up!

What does this mean for you as a shopper? Every time you buy a product that sports the 1% for the Planet logo, a portion of that product’s proceeds go towards protecting and rejuvenating Mother Earth.⁠

We all can do a little bit more and this is our way to hold ourselves accountable to ensure that are we doing more. ⁠

Since the launch of our Orange & Mango flavour, we have partnered with the Mango Tree Trust and @buy1give1 to plant a tree for every 5 packs we sell through our website. That’s right: five packs = one tree.

Through our work with The Mango Tree Trust and B1G1 we will be replacing forest areas in Kenya that have been devastated due to environmental degradation as people cut trees for charcoal and firewood, harvest sand to sell and leave big sand mines and necked hills and villages with no trees.

We are also planting Mango Trees, which will help to provide a sustainable source of income and help to improve the economic conditions of families and farmers in Kenya. Our goal is to plant 25,000 trees in the next year, or roughly the equivalent of a small village…

We recognize that we are part of the problem, but in the end we also want to be part of the solution and this is one small step to helping us achieve this goal…