Serious Pig started in the Junction Tavern beer garden in NW5. It was there, on one of their many lost evenings, that the founders, George Rice and Johnny Bradshaw, found themselves pondering a serious question.
What would be the perfect snack to accompany their recently ordered pint of real ale and glass of red Bordeaux? It had to be a delicious taste complement to these fine beverages; but it also had to provide proper sustenance to power the boys through to their late dinner.
Several packets of crisps, nuts and scratchings later, the boys agreed that it had to be something more serious. They hit on the concept of a “Posh Peperami.” It could only be made with top quality British charcuterie, they decided. The very next day, Serious Pig was born.
Now, they source high quality pork from the very best, British farms; and ensure that the curing, roasting and packaging processes are rigorous. Obsessing over the quality, taste and texture of their products: trying all numbers of blends of herbs and spices before approving the right flavour profile for their Spicy Snackalami.